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Who is Telling Your Story?

Wouldn't it be wonderful if your company could have a dedicated PR firm that is constantly working to portray your business in the best light?

ACTUALLY...you do. If you play your cards right, anyway. Think about it: who has the most knowledge of your company's inner workings? And the opportunity to decide what the public knows about it? Your employees do.

Now, let's create another what if scenario...

What if your practices, your values, and your culture were so desirable that, out in the wild, when your employees are lunching with friends or networking with colleagues, you always sound like a pretty cool place to work?

Think about your workplace. Are your employees proud of where they work? What do you think makes them so?

As a manager, you might not have much control over some of the higher-level factors that make a brag-worthy workplace, like benefits and perks, schedule flexibility, and work-life balance. But you do have 100% control over the energy you give off.

When you communicate the objectives of your company's leadership, are you supportive? Are you enthusiastic? Are you genuine? Do you, personally, believe in and feel positive about the work you're doing?

Instilling a sense of pride starts with you.
And if you build it, they will come.

Team Shirts

Article from RECOGNATION, Vol 2 (Download PDF)


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