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Baudville Unveils New Identity to Reflect Growth and Leadership in Daily Recognition Products

Includes a Completely New Website, Blog and Catalog

June 22, 2009


Grand Rapids, MI – June 22, 2009 – A well-established provider of innovative employee reward items, Baudville has just released a new identity that is specifically designed to demonstrate the company’s niche in daily recognition products.  Baudville’s new identity, which includes a new logo and tagline, website, blog and catalog, was made public today, and will be celebrated at the Society for Human Resource Management (SHRM) Annual Conference next week in New Orleans.


“Over the years, Baudville has evolved as a leader in daily recognition products in the workplace,” explained Brad Darooge, President and CEO of Baudville.  “We believe that the new Baudville identity not only reflects this specific role in the marketplace, but also captures the creative spirit and engaged culture here at Baudville.”


Known for its leading-edge and creative employee recognition items, Baudville makes products that extend beyond traditional milestone gifts to products that help employers effectively express informal, on the spot and day-to-day recognition of employees.


According to Darooge, there is an element of double entendre in the Baudville new identity which boldly proclaims Baudville as “The Place for Daily Recognition.”


“While Baudville makes daily recognition products for its customers, we are also very deliberate about walking the talk here. Daily recognition is our mission, and we live our mission every day here at Baudville by promoting an engaged work environment within our own walls,” said Mr. Darooge.


Along with the new identity, Baudville is also introducing nearly 300 new daily recognition products and three white papers focused on daily recognition.


The company will be celebrating its new branding during the opening reception at the SHRM Annual Conference on Sunday, June 28, from 4:00pm-7:00pm at its booth, #339, with cupcakes created by the local New Orleans bakery, the Kupcake Factory. 


About Baudville

Baudville, the place for daily recognition, continues to be the leading innovator in day-to-day recognition solutions. Baudville’s day-to-day recognition solutions appeal to today’s increasingly diverse workforce with contemporary designs and relevant messaging, motivating and engaging workplaces world-wide. Baudville has been declared one of the best companies to work for in its area and strives to create the ultimate work experience for its employees.  


Images and company logos can be obtained by emailing pr@baudville.com or by phone at (616) 698-0889.


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