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Do You Know How Far a Little Goodwill Can Take You?

RECENTLY, we did a case study on a local assisted living facility that was struggling with high turnover and low morale. When we talked to the employees, we learned—a little to our surprise—that one of the most meaningful expressions of recognition was the celebration of employee birthdays. That's easy, we thought.Except that the company wasn't celebrating them!

Our simple answer was to equip the managers with birthday cards customized with the company logo and encourage them to celebrate with everyone on the team. Then we sat back and watched the magic happen.

What we learned is that when people work for a company, they want to feel a part of it and acknowledged by it as an entity. While the bonds we form with our peers and colleagues are important, it's ultimately the respect and affirmation we feel from the top down that has the most profound impact.

Why do you think that is? Well, you've heard the expression "to feel like a number," right? And you know that no one wants to feel like one. When you greet your employees with thanks and recognition from your company, you're telling them that they matter. That they're special. And that they're acknowledged for being a part of your big picture.
Whether your organization is big or small, you can benefit from making closer connections between your employees and who they're working for. The pride they feel in knowing that their company cares is much more meaningful than you think.

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