and more, especially with the younger workforce, when people talk about the ideal career, they use words like "purpose" and "meaning." They want to make a difference in some way and if they don't see that potential in their job, they may not feel the appeal in making a long-term commitment.
That's understandable, and, yet, we all can't be firefighters or professors or part of a team of scientists who discover a cure for a devastating disease. We need people who have the talent and passion to crunch numbers, to write programs, and to fill orders to keep our businesses moving.
It is possible to attract the people you need, while also providing the purpose they need. Because every business has the ability to offer their employees opportunities to give back, even if it doesn't directly relate to the work they're doing.
How? By being a company with a purpose-driven culture. It can be as casual as finding volunteer activities in your community that you can do throughout the year as a team. Or, it can be more structured, by creating a separate entity through which all your charitable activities filter.
If you don't already have a program in place, we recommend you start simply with a group outing. You can choose an activity that reflects the philosophy or values of the leadership of your organization, or one that benefits a cause that is near and dear to one of your team members.
If leaving the building is not an option, you can make it even simpler by starting a campaign. Raise funds for cancer research, promote organ donation awareness, have a school supplies drive, or collect gifts during the holidays for children in need.
Do whatever works best for you, just remember to try to keep it close to home. Your employees will feel a greater connection to their contributions if they can see the benefit in their community.
THEN, YOU CAN ALL REALLY SAY THAT MAKING A DIFFERENCE IS WHAT YOU DO!
In 2007, we created Baudville's Helping Hand—our formal charitable arm. Through this organization, we've connected with our community in many ways. This year, to celebrate our 30-Year anniversary, we put more than 1,000 volunteer hours into building a sensory riding trail for the Equest Center for Therapeutic Riding.
The Center serves children with special needs, and the new trail will help these children improve motor, social, emotional, and cognitive functions, while exposing them to natural surroundings filled with sights, sounds, smells, and tactile sensations. Stops along the trail have been specially designed to stimulate the riders' senses in different ways, to create a rich and varied experience.
This is our latest project. To learn more about everything we do, visit: baudvilleshelpinghand.org