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Greeting Card Tips
Increase Retention Rates with a Greeting Card Program In a world where email, voicemail, and text messaging is taking over our communication, it's the personal touch of a hand-signed and delivered greeting card that will build your business relationships both internally and externally. Sending greeting cards is a proven way to build business relationships. One study compared sales representatives who participated in a program of regular greeting card mailings to their clients (at least 4 per year) with those who did not. The sales representatives who participated had a 5% better customer retention rate than those who did not. Not only do vendor-client relationships grow because of greeting card programs, internal team relationships require the attention of greeting card programs as well. Great relationships are key to business success, like all relationships, they require time and attention to remain strong. It's easy to keep a supply of greeting cards for every occasion so that just when you need one, you can open up your supply box, find the right card with the right message and send it your recipient's way. Just the fact that you thought of that person will already send your relationship soaring. The first step to success is showing your attention and appreciation. With a simple, low-cost greeting card program you'll be on your way to business – and relationship – greatness! [back to top] The Perfect Message for the Inside of Your Card When creating your personalized cards online or writing your own personal note under your verse, what you say and how you say it is of the utmost importance. If time permits, a quick hand written message (even under your personalized pre-determined message) makes a great impact. As in any correspondence of recognition or marking special occasions, your message should be personal to each individual. Give an example of something specific to their occasion or to their personality when writing your message. Here are a few sample inside-card greetings to make your message powerful and meaningful! Birthday Messages
Anniversary Messages
Congratulations Messages
Thank You Messages
[back to top] Creating Your Greeting Card Program Setting up an effective greeting card program is easy. Start by creating a "to be distributed file" using a pre-made file with 31 slots and tabs labeled 1 to 31 for the days of the month. Every Monday, check the file for the next week's upcoming dates and occasions. TIP: Passing birthday and anniversary cards around the office to be signed by all team members makes the card even more special; be sure to send out the cards at least a week in advance, though, to allow for everyone to sign it in time. TIP: Save time by ordering cards ready-to-go greeting card assortments so that you always have the cards that you need on-hand. TIP: Don't forget the children. Parents are always pleased when you remember their children's birthday. The children love it too. For Holidays Holidays throughout the year such as Independence Day, Valentine's Day, Thanksgiving, etc. are a great time to keep in touch. Order and prepare Holiday Greeting Cards early for all clients, vendors and customers in your database, then drop them in the mail 12-14 days before the holiday. For Unexpected Events Keep Congratulations, Get Well, Sympathy and New Home cards on hand to send as soon as you hear of promotions, illness, loss, new homes and any other event important to your team members that would be appropriate to acknowledge. Baudville Greetings 1-866-987-8700 5380 52nd St SE Grand Rapids, MI 49512 www.BaudvilleGreetings.com [back to top] |
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