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Making a Difference: How Doing Good Can Create Great Returns

Do You Work with Super Heroes?
If you've been paying attention to the trends, you'll see that many companies are embracing the principles of Conscious Capitalism®. Pair that with the emerging workforce's desire to have jobs with purpose and you'll likely reach a no-brainer style conclusion.

Don't get us wrong: doing something simply because it's in fashion is no way to run a business. But, we see corporate philanthropy as less of a trend and more of a shift in mentality that is not likely to shift back any time soon—if ever.

And why would it? Giving back to the communities that we prosper in just makes sense. And giving employees an opportunity to add more meaning to their work helps you compete as a desirable employer. It also happens to feel really good—and no one can argue with that logic!

If you're not sure how the get started, try any of these four (Baudville-tested and approved) ways to give back.

1. Host a blood drive. We try to do this once a year—either in house or on the blood drive bus. Either way, they come to our location and provide all of the tools to recruit donors—and they handle everything from set-up to break-down. And, they provide treats to ensure donors keep their energy up the rest of the day! It's a low-commitment, high reward activity that doesn't cost a dime and takes only a little bit of your time.

2. Organize a Casual Day Drive. There are many months out of the year that are dedicated to raising awareness for different causes. April is dedicated to Organ Donation Awareness, October is dedicated to Breast Cancer Awareness, and November (or, Movember) is dedicated to Prostate Cancer Awareness. At Baudville, we “sell” Casual Day Stickers to raise funds for local chapters of organizations who are involved with these causes. At the end of the month, we match the funds raised and make the donation. Everyone loves casual days, so this is a great way to encourage everyone's participation.

3. Volunteer Together. You might already have an organization in mind that is close to your heart. If so, take some time to give them some of your time. You can send teams on different days to minimize the disruption to your workday, or get together after hours. If you don't know where you want to help, check Volunteer Connection to find opportunities in your community. What we love about these projects is that they are great for strengthening bonds on your teams through shared positive experiences.

4. Go Big. These are the types of projects you might want to build up to, after you've gotten a little practice with smaller ones. But, they definitely have the most potential for life-changing returns—for everyone involved! For our 25th and 30th Anniversaries, Baudville has taken on two big projects: one was building a Habitat for Humanity house, and the one we just completed was a sensory trail for the Equest Center for Therapeutic Riding. True, there's a lot that goes into these kinds of projects, but what comes out of them is a powerful sense of goodwill, satisfaction, and camaraderie.

•   Test the Water. By starting with a small project, you can gauge interest and get company buy-in if it's successful. You won't invest a lot, so giving it a try won't seem like a big undertaking.

•  Keep it Local. The goal is to support the community you're in, so even if you're interested in a nationwide non-profit, try to find a local partner to work with.

•  Have fun. Giving back is serious business, but that doesn't mean you can't enjoy it. Loosen up and laugh, and your team will laugh with you!
"Do You Work with Super Heroes?"
Learn more about how to give back in the article!

October 26: National Make a Difference Day Shop Now>
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