Baudville Named a John Caples International Awards Finalist for Direct Marketing Campaign
Leading supplier of employee reward items receives international recognition
December 16, 2009
Grand Rapids, MI – Baudville, a leading provider in day‐to‐day recognition and award solutions for the workplace, has recently been announced a finalist for the John Caples International Awards. The awards honor the best in direct and interactive marketing from around the world.
Baudville is one of eight finalists in the agency self-promotion category, which judges any media designed to promote or sell the services of an agency. Baudville’s campaign, entitled the place for daily recognition, launched in June 2009 to promote its new brand identity and over 200 new products. The campaign included direct mail elements, catalog, email, and web videos.
To become a finalist, Baudville’s entry was reviewed and discussed by a panel of over 70 international executive creative directors during two rounds of judging. Finalists were scored on concept, copy, and art direction. Judging took place over two days in November.
“We are very excited to be a part of the elite group of marketers that the Caples Awards honors,” said Brad Darooge, Baudville President and CEO. “On a personal level, I am extremely proud of our team for all the hard work, dedication, and creativity that went into making this campaign such a success. It’s great to see our little shop here in West Michigan mentioned with some of the largest advertising agencies in the world.”
Winners from each of the categories will be announced at the Caples 32 annual awards event March 25 in New York City.
The John Caples International Awards (www.Caples.org)
The John Caples International Awards, honoring the best in direct and interactive marketing around the world, was founded in 1978 by Andi Emerson, a direct marketing pioneer, in order to honor well-recognized copywriter John Caples. With international chairs in 50 countries, it is funded by industry agencies, clients and suppliers; is run by industry volunteers and is judged by more than 100 active, senior-level, international creative professionals. Between 200-300 creatives and marketers from around the world attend the annual dinner and presentation.
About Baudville (www.Baudville.com)
Baudville, the place for daily recognition, continues to be the leading innovator in day-to-day recognition solutions. Baudville’s day-to-day recognition solutions appeal to today’s increasingly diverse workforce with contemporary designs and relevant messaging, motivating and engaging workplaces world-wide. Baudville has been declared one of the best companies to work for in its area and strives to create the ultimate work experience for its employees.
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