About Baudville

For over 40 years, Baudville has been an integral part of recognition programs and practices in organizations across the country. Our employee recognition solutions and expertise have helped millions motivate, engage, and retain those who are essential to their businesses, schools, healthcare facilities, and non-profit organizations. 

Although our offering as changed greatly since we opened our doors in 1983, our goal remains the same: provide the ultimate shopping experience for our customers, an exceptional work experience for our employees, and superior tools for other companies to build thriving, positive cultures.

Our Mission

We’re always on one... whether it’s providing a quality recognition product, a new way to make someone smile, or extending a helping hand to our community. We are always striving to be better than the day before.

“We’re dedicated to helping companies ignite passion in people thereby changing cultures, companies, and communities.”

Brad Darooge

President and CEO

More About Community Projects

Wonderful Products!

The items I received are great and my team is excited to use them! The product quality is excellent, the shipping time was quick, and everything arrived in great condition!

-Megan R

Meet Our Family!

At Baudville Brands, we believe in the power of appreciation to inspire people and transform workplaces. Our family of brands—Baudville, RecogNation, and Delightly—helps celebrate every moment, from first days to major achievements and everything in between. By making people feel valued and connected, we create a ripple effect of inspiration that spreads across companies, cultures, and communities. With expertise in personalized products and digital solutions, we’re your partner in fostering a culture of appreciation from day one to retirement and beyond.

What’s Happening At The Ville?

  • We celebrated 35 years of helping to improve culture and community.
  • Announced our charitable project of renovating Ele's Place Grand Rapids, a grieving center for children and teens.
  • Launching a new custom product offering that personalizes your gift-giving experience.