Smart Summer Giveaways: How to Boost Your Brand This Season

Smart Summer Giveaways: How to Boost Your Brand This Season

Summer events see higher attendance and increased social sharing, making them prime opportunities for custom promo gifts that strengthen relationships and amplify brand visibility. Strategic branded summer giveaways create lasting impressions and increase workplace happiness, while recipients use and showcase their gifts throughout the season.

  • Research by Oxford University's Saïd Business School found that happy employees are 13% more productive than unhappy workers. (source)

Top-Performing Products for Maximum Impact

Boxanne Bluetooth Speaker: Premium audio device with year-round usage potential. High perceived value creates positive brand associations while ensuring daily logo visibility. Perfect for outdoor gatherings, justifying premium cost through extended brand exposure.

SHOP BOXANNE BLUETOOTH SPEAKER

Polaroid Instant Camera: Generates user-generated content and social engagement. This unique piece of branded swag is not just a gift but a conversation starter, perfect for sparking creativity both in and out of the office.

SHOP POLAROID NOW GENERATION 2 INSTANT CAMERA

BBQ Grill Kit: Allows for a large branding surface area with high utility value. This gift associates your brand with positive family experiences and serves as natural conversation starters throughout grilling season. This makes an ideal employee gift for company picnics!

SHOP BBQ GRILL KIT

Maximizing ROI on Branded Summer Giveaways

Employee Recognition + Brand Building: The best employee gift ideas serve dual purposes, boosting morale while extending brand reach. Create summer survival kits combining the Boxanne Bluetooth Speaker with branded essentials like a piece of drinkware and apparel piece for maximum perceived value.

Trade Show Strategy: Use the Polaroid Instant Camera to drive booth engagement and generate authentic social content. Attendees love immediate photo opportunities, creating natural lead qualification conversations.

Measure What Matters

Track employee engagement scores and get more than just your managers involved. On the spot gifts are the perfect opportunity to have employee to employee recognition. "Peer-to-peer recognition is 35.7% more likely to have a positive impact on financial results than manager-only recognition." (source)

Smart branded summer giveaways require thoughtful product selection and strategic timing. Whether you choose brand name products for premium engagement, gifts that touch on various ethos like eco-friendly or sustainable for social engagement, or apparel and gifts sets for family-friendly appeal. Success depends on matching the right custom promo gifts to your specific audience, business objectives and events. Start planning your summer strategy now to ensure product availability and maximize brand impact when it matters most.

Need more inspiration? Check out: Beat the Heat, Boost Morale: Cool Ideas for Summer Corporate Culture Building

Get in touch with our account team here to discuss your vision!

Call us Monday through Friday and ask what the newest recognition products are, we’d be happy to share our expertise.

We’ve had the privilege of working with some fantastic organizations to develop a branded, exceptional experience for their team. We appreciate their trust in finding the perfect fit, and we’re so excited to highlight how they turned out!

Whether you’re just dipping your toe into the custom experience, or you’re an old hand at it, we know that together we can pair up to make an amazing impact for you and your organization!

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